Psychographic Marketing Research Group

Branding

Aaker, David A. (1991), Managing Brand Equity, New York: The Free Press.
Aaker, J., Fournier, S. (1995), A Brand As A Character, A Partner And A Person: Three Perspectives On The Question Of Brand Personality, Advances in Consumer Research, 22, 391-395.
Bass, F.M., and Talarzyk, W.W. (1972), "An Attitude Model For The Study Of Brand Preference." Journal of Marketing Research, IX (February), 93-96.
Belch, George E. and E. Laird Landon, Jr. (1977), "Discriminant Validity Of A Product-Anchored Self-Concept Measure," Journal of Marketing Research, 14 (May), 252-256.
Bellenger, Danny N., Earle Steinberg, and Wilbur W. Stanton (1976), "The Congruence Of Store Image And Self Image," Journal of Retailing, 52 (Spring), 17-32.
Bettinger, C.O., Dawson Jr., L.E., and Wales, H.G. (1979), "The Impact Of Free-Sample Advertising." Journal of Advertising Research, 19(3), 35-39.
Biel, Alexander (1993), "Converting Image into Equity", in Advertising and Building Strong Brands, eds. David A. Aaker and Alexander Biel, Hillsdale: NJ, Lawrence Erlbaum and Associates.
Bird, M., Channon, C., and Ehrenberg, A.S.C. (1970), "Brand Image And Brand Usage." Journal of Marketing Research. XII(August), 307-14.
Birdwell, Al E. (1968), "A Study Of Influence If Image Congruence On Consumer Choice," Journal of Business, 41 (January), 76-88.
Bishop, M. (1971), "Good Usage, Bad Usage, and Usage." The American Heritage Dictionary of the English Language, William Morris, Editor (Boston: American Heritage Publishing Co., Inc. and Houghton Mifflin Company), xxi-xxiv.
Blackston, Max (1993), "Beyond Brand Personality: Building Brand Relationships," in Brand Equity and Advertising, eds. David A. Aaker and Alexander Biel, Hillsdale: NJ, Lawrence Erlbaum and Associates.
Boivin, Y. (1986), "A Free Response Approach To The Measurement Of Brand Perceptions." International Journal of Research in Marketing, 3, 11-17.
Bruner, Jerome (1986), Actual Minds, Possible Words. Cambridge, MA: Harvard University Press.
Bruner, Jerome (1990), Acts of Meaning. Cambridge, MA: Harvard University Press.
Bullmore, J. (1984), 'The Brand And Its Image Revisited." International Journal of Advertising, 3, 235-238.
Burke, Kenneth (1945), A Grammar Of Motives, New York, NY: Prentice Hall.
Buss, David M. and Kenneth H. Craik (1983), "The Act Frequency Approach To Personality," Psychological Review, 90 (2), 105-126.
Crask, Melvin R., and Henry A. Laskey (1990), "A Positioning-Based Decision Model For Selecting Advertising Messages," Journal of Advertising Research, (August/Sept.), 32-38.
Debevec, K., and Iyer, E. (1986), “The Influence Of Spokespersons In Altering A Product's Gender Image: Implications For Advertising Effectiveness." Journal of Advertising, 15, 4, 1219.
Deighton, John, Daniel Romer and Josh McQueen (1989), "Using Drama To Persuade," Journal of Consumer Research, 16 (December), 335-343.
Dichter, E. (1985), "What's In An Image." Journal of Consumer Marketing, 2, l(Winter), 75-81.
Dobni, D., Zinkhan, G.M. (1990) In Search Of Brand Image: A Foundation Analysis, Advances in Consumer Research, 17, 110-119
Dolich, I.J. (1969), "Congruence Relationships Between Self Images And Product Brands." Journal of Marketing Research, VI(February), 8084.
Duesenberry, James S. (1949), Income, Savings And The Theory Of Consumer Behavior. Cambridge: Harvard University Press.
Durgee, J.F., and Stuart, R.W. (1987), "Advertising Symbols And Brand Names That Best Represent Key Product Meanings." The Journal of Consumer Marketing, 4, 3(Summer), 15-24.
Evans, F.B. (1961), 'The Brand Image Myth." Business Horizons, 4(Fall), 19-28.
Frazer, C.F. (1983) "Creative Strategy: A Management Perspective." Journal of Advertising, 12, 4, 3641.
Friedmann, R. (1986), "Psychological Meaning Of Products: Identification And Marketing Applications." Psychology & Marketing, 3, 115.
Friedmann, R., and Lessig, V.P. (1987), "Psychological Meaning Of Products And Product Positioning.'; Journal of Product Innovation Management, 4, 265-73.
Fry, J.N., and Claxton, J.D. (1971), "Semantic Differential And Nonmetric Multidimensional Scaling Descriptions Of Brand Images." Journal of Marketing Research, VIII(May), 23840.
Gardner, B.G., and Levy, S.J. (1955), 'The Product And The Brand." Harvard Business Review, March-April, 33-39.
Gensch, D.H. (1978), "Image-Measurement Segmentation." Journal of Marketing Research, XV(August), 384-395.
Green, P.E., and Devita, M.T. (1977), "Some Multivariate Aspects Of Brand Image Measurement." Contemporary Marketing Thought, Marketing Educator's Conference. Hartford, Greenberg, B.A., and Belleger, D.N., 610.
Grubb, E.L., and Grathwohl, H.L. (1967), "Consumer Self-Concept, Symbolism And Market Behavior: A Theoretical Approach." Journal of Marketing, 31 (October), 22-27.
Heider, Fritz (1958), The Psychology Of Interpersonal Relations. New York, NY: Wiley.
Hendon, D.W., and Williams, E.L. (1985), "Winning The Battle For Your Customer." Journal of Consumer Marketing, 2, 4(Fall), 65-75.
Herzog, H. (1963), "Behavioral Science Concepts For Analyzing The Consumer." Marketing and the Behavioral Sciences, Perry Bliss, ed., (Boston: Allyn and Bacon, Inc.), 76-86.
Kamen, J.M. (1987), "Cross Impacts Of Competitive Advertising: How To Find Out Whether It Helps Or Hurts You." Journal of Advertising Research, April-May, 33-37.
Kassarjian, H.H. (1977), "Content Analysis In Consumer Research." Journal of Consumer Research, 4(June), 8-18.
Keon, J.W. (1983), "Product Positioning: TRINODAL Mapping Of Brand Images, Ad Images, And Consumer Preference." Journal of Marketing Research, XX(November), 380-92.
Keon, J.W. (1984), "Copy Testing Ads For Imagery Products." Journal of Advertising Research, 23(6). 41-48.

Kerlinger, F.W. (1973), Foundations Of Behavioral Research. 2nd ed. New York: Holt, Rinehart and Winston, Inc.
King, Stephen (1989), "Branding Opportunities In Financial Services", in Advertising and Marketing Financial Services Conference.
Kroeber, A.L., and Kluckhohn, C. (1952), Culture: A Critical Review Of Concepts And Definitions. Papers of the Peabody Museum of American Archaeology, 27.
Landon, E. Laird (1974), "Self-Concept, Ideal Self-Concept And Consumer Purchase Intentions," Journal of Consumer Research, 1 (September) 44-51.
Lannon, Judie and Peter Cooper (1983), "Humanistic Advertising: A Holistic Cultural Perspective", conference paper.
Levy, S.J. (1958), "Symbols By Which We Buy." Advancing Marketing Efficiency. American Marketing Association, December, 409-16.
Levy, S.J. (1978), Marketplace Behavior. NY:AMACOM.
Levy, S.J., and Glick, I.O. (1973), "Imagery And Symbolism." Marketing Manager's Handbook, Stewart H. Britt, Editor (Chicago, II. :Dartnell) 961 -69.
Levy, Sidney J. (1959), "Symbols For Sales," Harvard Business Review, 37 (4), 117-124.
Levy, Sidney J. (1985), "Dreams, Fairy Tales, Animals And Cars," Psychology and Marketing, 2 (Summer), 67-81.
Lundquist, J.D. (1974-75), "Meaning Of Image." Journal of Retailing, 50, 4(Winter), 29-39.
Martineau, Pierre (1957), Motivation in Advertising. -- McClure, P.J., and Ryans Jr., J.K. (1968), "Differences Between Retailers' And Consumers' Perceptions." Journal of Marketing Research, V(February), 35-40.
McDonald, C.D.P. (1973), "Linguistic Coding - A New Solution To An Old Problem." Journal of the Market Research Society, 15(3), 163-181.
Meheshwari, Arun K. (1974), Self-Product Image Congruence: A Macro-Level Analysis, Ann Arbor, MI: University Microfilms International.
Mick, David Glen and Klaus Buhl (1992), "A Meaning-Based Model Of Advertising Experiences," Journal of Consumer Research, 19 (3), 317-338.
Mukherjee, B .N. (1965), "A Factor Analysis Of Some Qualitative Attributes Of Coffee." Journal of Advertising Research, 5,1 (March), 35-38.
Murphy, J.M. (1987), Branding: A Key Marketing Tool. London: The MacMillan Press.
Newman, J.W. (1957), "New Insight, New Progress, For Marketing." Harvard Business Review, November-December, 95-102.
Norman, Warren (1963), "Toward An Adequate Taxonomy Of Personality Attributes," Journal of Abnormal and Social Psychology, 66 (6), 574-583.
Noth, W. (1988), "The Language Of Commodities Groundwork For A Semiotics Of Consumer Goods." International Journal of Research in Marketing, 4, 173-186.
Nunnally, Jum C. (1967), Psychometric Theory, NY, New York: McGraw-Hill Book Company.
Osgood, C.E., George J. Suci and Percy M. Tannenbaum (1957), The Measurement Of Meaning, Urbana: University of Illinois Press.
Park, C.W., Jaworski, B.J., and MacInnis, D.J. (1986), "Strategic Brand Concept-Image Management." Journal of Marketing, 50 (October), 135- 145.
Peterson, R.A., and Jolibert, A.J.P. (1976), "A Cross-National Investigation Of Price And Brand As Determinants Of Perceived Product Quality." Journal of Applied Psychology, 61(4), 533-36.
Plummer, Joseph T. (1985), "How Personality Makes A Difference," Journal of Advertising Research, 24 (December/January), 27-31.
Pohlman, A., and Mudd, S. (1973), "Market Image As A Function Of Group And Product Type: A Quantitative Approach." Journal of Applied Psychology, 57(2), 167-71.
Quelch, J.A. (1987), "Marketing The Premium Product." Business Horizons, May-June, 38-45.
Reynolds, Thomas J., and Gutman, J. (1984), "Advertising Is Image Management." Journal of Advertising Research, 24 (February-March), 2738.
Reynolds, W.H. (1965), "The Role Of The Consumer In Image Building." California Management Review, Spring, 69-76.
Roth, M.S., (1994), Innovations In Defining And Measuring Brand Image, Advances in Consumer Research, 21, 495-510
Saunders, J.A., Fu, G., (1997) Dual branding: How corporate names add value, The Journal of Product and Brand Management, 6, 1, 40-48
Scammon, D.L., and Semenik, R.J. (1983), "The FTC's 'Reasonable Basis' For Substantiation Of Advertising: Expanded Standards And Implication." Journal of Advertising, 12(November), 4-11.
Schewe, Charles D. and William R. Dillon (1978), "Marketing Information System Utilization: An Application Of Self-Concept Theory," Journal of Business Research, 6 (January), 67-79.
Shank, Roger C. (1990), Tell Me A Story, New York, NY: Macmillan Press.
Sirgy, M. Joseph (1982), "Self-Concept In Consumer Behavior: A Critical Review," Journal of Consumer Research, 9 (December) 287-300.
Sirgy, M.J. (1985), "Using Self-Congruity And Ideal Congruity To Predict Purchase Motivation." Journal of Business Research, 13, 195-206.
Snyder, M., and DeBono, K.G. (1985), "Appeals To Image And Claims About Quality: Understanding The Psychology Of Advertising." Journal of Personality and Social Psychology, 49(3), 58697.
Sommers, M.S. (1963), "Product Symbolism And The Perception Of Social Strata." Toward Scientific Marketing. Stephen A. Greyser, Editor (Chicago: American Marketing Association) 200-216.
Srinivasan, V. (1979), "Network Models For Estimating Brand-Specific Effects In Multi-Attribute Marketing Models." Management Science, 25, 1 (January), 11 -21.
Srull, Thomas K. and Robert S. Wyer (1989), "Person Memory And Judgment," Psychological Review, 96 (1), 58-83.
Stone, P.J., Dunphy, D.C., and Bernstein, A. (1966), "The Analysis Of Product Image." The General Inquirer: A Computer Approach to Content Analysis. MIT Press.
Swartz, T.A. (1983), "Brand Symbols And Message Differentiation." Journal of Advertising Research, 23, 5(October/November), 59-64.
Zikmund, W., and D'Amico, M. (1984), Marketing. New York: John Wiley & Sons, Inc.